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Industry News

News and information from the winter outdoor community

SIA Correspondent Jack Mitrani Talks Love of Snowboarding in New Zealand

November 9, 2017

SIA correspondent, Jack Mitrani, was in New Zealand with pro riders from all over the world. He caught up with a few of the Burton team to talk about their love for the sport. Enjoy! https://vimeo.com/241974925

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5 Ways to Attract Locals Into Your Store Through Social Media

November 8, 2017

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

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Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

November 8, 2017

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]

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Utah Ski Resorts Get Early-Season Snow, Announce More Opening Dates

November 7, 2017

Ski Utah says that many of its resorts will be opening in under two weeks due to plentiful early season snow across the state. Over the past few days Utah received a healthy early season snow-storm. The big winner was Beaver Mountain in Northern Utah with over 20” since Saturday. With more snow on the […]

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Nick’s Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Nick's Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Long-time Ski Industry Veteran Dick Marshall Passes

November 7, 2017

Richard Barrak Marshall, 85, of Portland, Oregon, formerly of Farmington, NM, died in the comfort of his home surrounded by family on Saturday morning, Oct. 28, 2017. He was born in North Providence, R.I., on April 4, 1932, the son of James and Eva (Lister) Marshall. He was a 1950 graduate of Gould Academy where […]

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Skiers Needed to Re-enact Historic Birkebeiner Journey at Birkie 2018

November 7, 2017

In February 2018, an estimated 13,000 cross-country skiers will gather in Cable and Hayward, Wisconsin to take part in Birkie week ski events. The Slumberland American Birkebeiner is North America’s largest cross-country ski race and the signature event of Birkie week festivities. In homage to the race’s roots, the American Birkebeiner Ski Foundation (ABSF) is […]

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Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

November 6, 2017

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing […]

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The Top 8 Ways to Add Culture to a Colorado Ski Vacation

November 3, 2017

Crushing the slopes is obviously what you imagine when a winter trip to Colorado is on the books. But some of the great state’s 27 renowned ski areas, resorts and mountain towns also offer unexpected fine art and cultural experiences to add a little flair to the traditional ski trip, whether you’re there for work […]

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