Industry News - Page 70 of 106 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Mammoth Resorts Inks First-Ever Ski Resort Deal with LA Kings

November 10, 2017

Two-time Stanley Cup Champions the LA Kings launched a new partnership with Mammoth Resorts  to coincide with the 2017-18 NHL season, making Mammoth Resorts an Official Partner of the LA Kings and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities: Mammoth Mountain Ski Area, Snow Summit, Bear Mountain […]

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Desk Jobs are Overrated: How to Work on Snow this Winter

November 9, 2017

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

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K2 Skis Names Ryan McBride as Head of U.S. Sales

November 9, 2017

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

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SIA Correspondent Jack Mitrani Talks Love of Snowboarding in New Zealand

November 9, 2017

SIA correspondent, Jack Mitrani, was in New Zealand with pro riders from all over the world. He caught up with a few of the Burton team to talk about their love for the sport. Enjoy! https://vimeo.com/241974925

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5 Ways to Attract Locals Into Your Store Through Social Media

November 8, 2017

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

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Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

November 8, 2017

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]

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Utah Ski Resorts Get Early-Season Snow, Announce More Opening Dates

November 7, 2017

Ski Utah says that many of its resorts will be opening in under two weeks due to plentiful early season snow across the state. Over the past few days Utah received a healthy early season snow-storm. The big winner was Beaver Mountain in Northern Utah with over 20” since Saturday. With more snow on the […]

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Nick's Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Nick’s Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Long-time Ski Industry Veteran Dick Marshall Passes

November 7, 2017

Richard Barrak Marshall, 85, of Portland, Oregon, formerly of Farmington, NM, died in the comfort of his home surrounded by family on Saturday morning, Oct. 28, 2017. He was born in North Providence, R.I., on April 4, 1932, the son of James and Eva (Lister) Marshall. He was a 1950 graduate of Gould Academy where […]

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