Industry News - Page 83 of 106 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

How Brands are Meeting Growing Demand for Women’s-Specific Designs

May 23, 2016

Stretch, soft-to-hand fabrics, heat-holding features and flattering form are all key design elements in women’s apparel for 2016-17. That recipe isn’t oh-so-simple—and the pressure is on: Last season, women’s outerwear sales rose 13 percent in dollars sold, jumping to $783 million, according to the 2015 SIA Snow Sports Market Intelligence Report. Versatility still drives apparel […]

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Snow Sports SEO – New Webinar Friday, May 20th

May 17, 2016

Did you miss our April 1st webinar on SEO Best Practices for 2016 to Improve Visibility and Stay Protected from Google Penalties? If so, that’s okay, because on Friday May 20th SIA business service member Colorado SEO Pros will be hosting part two of their webinar series titled, “Tracking SEO Success – Google Analytics & […]

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Non-Profit Highlight: High Fives Foundation

May 17, 2016

If your shop or brand has not yet aligned themselves with a SIA member non-profit yet, it might be time to reconsider. We’ll be highlighting SIA non-profit members for the remainder of this month, in hopes of showing you how partnerships can expand your businesses reach – while supporting incredibly honorable causes. We sat down […]

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A Note from SIA's President, Nick Sargent: Three Month Check-In

May 9, 2016

Hello from SIA – It has been three months since I officially took over the position of president here at SIA. It’s been great to reconnect with friends from across the industry and meet so many of you. My #1 priority has been to make these first months a time of listening and learning. Our […]

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Want to Know Which Hot Trends Skiers and Snowboarders Are Flocking To?

May 9, 2016

Staying on the forefront of current social trends can help snow sports constituents take full advantage of new business opportunities, and help industry brands avoid the pitfalls of missing a trend. The Downhill Consumer Intelligence Project Report on Social Trends is designed to help SIA members understand and gain further insight into the trends their consumers are […]

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The Current State of Snow Sports Retailing – "These are strange and challenging times"

May 9, 2016

As the lifts stop turning and shops switch gears to summer, it seems like a good time to reflect on the past season and on the current state of snow sports specialty retailing. Shop owners are all feeling the changes that the current era has brought, and many are finding good ways to roll with […]

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The Millennial Mindset: The new travel consumer

May 9, 2016

  We know that Millennials are having a massive impact on how we program, position and market resort offerings. Everyone wants the fickle attention of that Millennial customer. But there’s a lot more going on. Millennial thinking is now influencing what Baby Boomers and Generation X travelers want to experience during their next vacation. Those […]

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Industry Retailers Rising Above and Beyond While Promoting Passion & Growth in Snow Sports

May 2, 2016

MOUNTAIN: Cole SportNEW ENGLAND (TIE):  Buchika’s Ski & Bike, Colorado Ski ShopNORTH CENTRAL: Aspen Ski & BoardPACIFIC: evo North Central Retailer of the Year Aspen Ski & Board Co. Gil Harris, Owner Years in business: 17Locations: Lewis Center, OhioFavorite thing about the snow sports industry: Helping customers have a great experience on the mountain. I just love getting […]

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Snowboard Rentals Balance Customers’ Diverse Needs & Shop Efficiency

May 2, 2016

Snowboard rental lineups are offering increasingly diverse and progressive products. Suppliers and resorts recognize the importance of the beginner rental market, but more and more experienced riders are renting, as well. In this market, many suppliers aim to provide products to match specific needs, but also offer a good option for everyone. “As rental and […]

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No Compromise: Backcountry Skis, Boots Shed Weight but Maintain Performance

May 2, 2016

The AT market continues to grow (5% last season across snow sports and outdoor channels) as more consumers claim first tracks before the first-chair crowd gets a crack at them. More resorts are allowing uphill travel and even setting up designated courses to mitigate risks involved with uphill skiers and grooming equipment, encouraging skiers to […]

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