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Industry News

News and information from the winter outdoor community

How Many People Participate? The Answer Depends on Who, and When You Ask

August 27, 2015

How many people participate in snow sports? It seems like a simple question with a straight forward answer, so why are there very different answers coming from several different studies? Which one is right?  Why does the Physical Activity Council (PAC) data say there are 11 million downhill skiers when the National Sporting Goods Association (NSGA) data says there […]

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Spy Optics’ Travis Tomczak and Michael Marckx Talk Happiness

August 20, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Travis Tomczak & Michael Marckx, Spy Optics Happiness. That’s what Spy Optics explains as their core mantra – the base for every decision, every product initiative, and each individual lens advancement. Their two-year-old Happy lens is yes, in fact, the underlying point of differentiation in the optics market, but their […]

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Cultivating Youth: How brands and retailers are speaking to Gen Z

August 20, 2015

Authentic youth culture and the boardsports industry have a mutual need. After all, groms just want to be groms and, well, the aging enthusiasts still wish they were. So with kids of my own and admittedly a little bit of youth envy myself, I set out to unveil the secret sauce of captivating the youth market. On the […]

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DIY Wednesday: All Under One Roof

August 19, 2015

Last weekend I was in a pretty card and gift store when I snapped this photo. I love this idea of a structure within a structure. Underneath this “roof” were kids clothing and accessories. It’s an inventive yet practical way to create space within a space.  If you have a store that is one giant […]

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SIA EXHIBITORS: Be Aware of Fair Guide/Expo Guide Exhibitor Scams

August 17, 2015

It has recently come to our attention that Expo Guide S de RL de CV of Mexico (aka the Fair Guide, product of Construct Data Partners, Slovakia) has once again been targeting SIA Members/Exhibitors requesting company data updates for an online directory. They are specifically mentioning the SIA Show. In addition Expo Guide is asking […]

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The Snow Sports Industry Rallies Behind Guinness Book of World Record For Largest Ski/Snowboard Lesson

August 17, 2015

Last week, representatives from SIA and WWSRA joined colleagues from NSAA, PSIA-AASI, NSP, the U.S. Forest Service, USSA, RRC, Head Tyrolia Wintersports, The National Ski Club Newsletter, OnTheSnow.com, nxtConcepts and Snow Operating to preview promotional materials for the industry’s latest effort to generate new customers – the attempt to set the largest ski and largest snowboard […]

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Vans’ Jared Bevens and Kevin Casillo on Strengthening its Snow Program & Fan Base

August 14, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Jared Bevens & Kevin Casillo, Vans Vans is on the verge of celebrating 50 years as a brand. The company, which holds its original roots in skateboarding, has built a strong following in th e snow space for the past 22 years. Jared Bevens, who was […]

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Marketing in micro-moments

August 13, 2015

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences. Google has been researching and talking to real people, with real needs in […]

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New Merchandising Guide: Dear Ali Addendum

August 12, 2015

Just as the lovelorn would ask Dear Abby for relationship advice back in the day, folks have been writing to armchair experts seeking advice for decades. Now in 2015, we present the new Merchandising Guide: Dear Ali Letters Addendum.  While I am no expert, I do have experience with merchandising and displays. There is a […]

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Dubai To Build World's Largest Indoor Ski Area

August 12, 2015

NEXT SKI VACATION: DUBAI? The world’s largest indoor ski slope is to be built in Dubai. Currently the largest one in the world is SnowWorld in the Netherlands. The ski area will have snow year-round. Yes you read that correctly, an area that has summer temperatures over 110 degrees will have a year-round ski facility. We are unsure […]

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