Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

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Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that technology plays in your business.

B2B - Business to Business B2C - Business to Consumer Business Operations Editorial Features General SIA News Member Benefit Technology

October 6, 2021

“There’s a lot more risk from sitting still, doing things the old way, than there is from… trying your own experiments to be bold in some new ways.” Chris Gagnon, McKinsey & Company Are you stuck in the old? Is your business ready for future success? Take this short YES/NO quiz to see how future-proof […]

PSIA-AASI and Women of Winter Launch Scholarship Program to Drive Inclusivity

Inclusion Inclusion Industry Press Releases

September 29, 2021

LAKEWOOD, Colo. (Sept 29, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) and Women of Winter are hosting instructor training and certification events for Black, Indigenous, Women of Color that will encourage and support Women of Color to pursue opportunities to teach skiing or snowboarding. “This scholarship program […]

Snow Resorts Roll Over Many “COVID” Keepers After Banner Year

Business Operations Consumers Consumers & Participation Participation Resort News Shop-Eat-Surf Article

September 29, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published September 29, 2021 The pandemic forced many companies to innovate, including snow resorts. And resorts are carrying over some of those improvements this year. Last year at this time, the snow industry had no idea to what to expect for the winter season given much […]

Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

Participation SIA Press Releases

September 28, 2021

SIA issues challenge to the winter outdoor industry to prioritize inclusivity and accessibility with up to $25,000 donation to Share Winter Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and that people […]

Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

Industry Press Releases

September 16, 2021

Program designed to spotlight low profile enthusiasts and encourage participation in promotions, product development, and content creation PLYMOUTH, Mass. (September 16, 2021) – Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand […]

Snowsports Industries America Outlines Upcoming Education Initiatives

SIA Press Releases

September 15, 2021

Monthly inclusion meet-ups, leadership workshops and more on tap for coming year Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization’s Education platform. With the aim of providing critical tools and information necessary to drive and grow […]

COMPANIES RESPOND TO CODE RED FOR HUMANITY WITH #CALL4CLIMATENOW CAMPAIGN

Advocacy Climate Climate Change

September 15, 2021

MORE THAN 160 BUSINESSES CALL UPON THEIR CONSUMERS TO TAKE BOLD CLIMATE ACTION MINNEAPOLIS, MN— September 15, 2021 – The Climate Collaborative today announced that more than 160 businesses from across the U.S. have joined together in the #Call4ClimateNOW campaign, the first of its kind, to rally the American public to urge our nation’s lawmakers to address […]

Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

Industry Press Releases Participation

September 14, 2021

Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs DENVER, CO, September 14, 2021 – Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of […]

Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

SIA Press Releases

September 8, 2021

Safety Prioritized for Communities Set to Come Together for Inaugural Snowbound Festivals; Multi-Channel Consumer Experiences Planned this Fall Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 […]

An Unforeseen Fracture with WSM, by Marisa Nicholson, Outdoor Retailer VP and Show Director

Outdoor Retailer Snow Show

September 1, 2021

A united community wins. In April 2018, Outdoor Retailer Snow Show and the buying groups that compose Winter Sports Market (WSM), agreed to co-locate our respective events in Denver through 2022. We did so in order to unite our industry and make it easier for specialty retailers, brands, reps, and the community to attend both […]