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Industry News

News and information from the winter outdoor community

2015 SnowSports Retailer of the Year Winners Announced at SIA Snow Show

February 22, 2016

Standout Specialty Retailers Recognized by Industry Peers Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry’s member-owned, not-for-profit trade association, announced the 2015 SIA U.S. SnowSports Retailer of the Year Awardwinners last month during the annual SIA Snow Show and Sourcing Snow (Jan. 28 – […]

The Sessions @ SIA: CAPiTA’s Blue Montgomery on Clean-Energy Production at The Mothership

February 22, 2016

It started in 2000 as a company lead by that iconic mantra, “Defenders of Awesome.” A little more than a decade later, CAPiTA had established itself as a design-based snowboard company operating out of Seattle, Washington. It was then that Blue Montgomery decided he wanted to flip the switch on how the brand did business. He wanted CAPiTA […]

Over 26,000 Ski and Snowboard Enthusiasts Reveled at Fenway Park in Boston for Big Air Event

February 16, 2016

When the last pitch is thrown in October and the hot dog stands shut down until April, what is there to do at a baseball stadium? Well, the U.S. Ski and Snowboard Association (USSA), Boston Mayor Martin J. Walsh and Fenway Sports Management (FSM) have the answer: invite the top ski/snowboard athletes in the world to compete under the Fenway lights. […]

2016 Snow Show Daily Issues – Miss Them at the Show?

February 16, 2016

The Snow Show Daily is the official publication of the SIA Snow Show. There are 4 onsite issues and 2 On-Snow Guides. Did you  miss any of them? No worries, we have you covered with digital editions below.  Highlighting 16/17 product launches, technology innovations in snow, participation and consumer initiatives, market research and so much more – it’s […]

Top Takeaways From Sourcing Snow 2016

February 16, 2016

Whether you’re talking about high-tech insulation or buckles, or backpacks, lightweight is a mega trend this season, particularly when paired with other attributes. According to Mary Smith of Duraflex, the company’s new Alula Series if a huge success. Why? “Because aluminum is lightweight yet really strong – plus customers like the way it takes color.” […]

Lost in Space: #SIA16 Booth Design

February 9, 2016

It’s hard to believe that another SIA Snow Show has come and gone.  Yet, here I sit, bags unpacked, going through my pictures from Denver. As I sort through my photos from the show floor, I focus my efforts on pinpointing common themes that start to emerge in the form of color, texture and space.  For […]

Industry Celebrates Snow, Community and Innovation at the 2016 SIA Snow Show and On-Snow Demo

February 8, 2016

The snow sports community came together Jan 26 – Feb 2  at the largest snow sports industry event in North America, the 2016 SIA Snow Show and On-Snow Demo. Over 18,000 members of the industry were in attendance with 956 brands represented.  Retailers, reps, resorts, brands, media, athletes and industry professionals came together to view […]

Toasting a Bright Future in Trends and Tech at the 2016 SIA Snow Show

February 8, 2016

Show attendees awoke to a dusting of fresh snow in Denver on Day 4 of the Show and the promise of over a foot falling at the On-Snow Demo at Copper Mountain Resort, reflecting the hopeful mood that enveloped the Colorado Convention Center during the 2016 SIA Snow Show and Sourcing Snow. For an industry […]

2016 Snow Show Kicks Off with Keynote Inspiration from US EPA Administrator Gina McCarthy

February 8, 2016

The 62nd annual SIA Snow Show in Denver started with a bang this year as U.S. Environmental Protection Agency Administrator Gina McCarthy opened the Show alongside Aspen Director of Sustainability Auden Schendler. In addition, we welcomed 956 brands, including 110 new and debuting exhibitors, and 18,000 industry members to the four day Snow Show this year, bringing energy […]

Snowboard & Freeskiing Athletes Take Over Fenway Park on Feb. 11 & 12

February 8, 2016

Fenway Park will host a big air snowboarding and freeskiing U.S. Grand Prix tour event on February 11-12, 2016. “Polartec Big Air at Fenway” will feature a 140-foot high snow ramp, taller than the light towers at the ballpark, and bring in athletes from around the world including Olympic and World Champions. As a U.S. […]