Industry News - Page 91 of 106 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Snow Show Preview & The Guide Now Available in Digital

January 11, 2016

[unable to retrieve full-text content] Snow Show Preview  The 2016 Snow Show Preview sets the stage for 2016/17 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2015/16 sell-through. It provides a sneak peek of what to expect at the Snow Show and On-Snow Demo including brands, seminars, parties, events, […]

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Denver’s Cool Space: What's Hot, What's New for the SIA Snow Show (Jan. 28-31)

January 6, 2016

Some of Denver’s hottest spaces offer more than an eating and drinking experience for SIA Snow Show attendees. If you’re looking for healthy food not far from the Colorado Convention Center, check out the Honor Society Handcrafted Eatery. Located on the 16th Street Mall, it serves up a healthy, chef-driven menu that rotates seasonally. Also […]

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Early Season Snow Sports Sales Up 6% in Dollars Sold to $799M

January 4, 2016

The NPD DecisionKey®  numbers for August to October 2015 have been released, showing healthy snow sports sales in the early season. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. According to NPD, the snow sports market is up 8% in units sold and […]

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Get Show-Ready with the NEW 2016 SIA Snow Show App

January 4, 2016

We are excited to announce our NEW 2016 SIA Snow Show App in conjunction with Map Your Show! It’s never been easier to schedule your time while onsite at the Colorado Convention Center in Denver! Just log in via Map Your Show on your desktop or app and start planning! It’s all the #SIA16 info […]

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Guinness Book of World Records Attempt on January 8 Kicks Off Learn to Ski and Snowboard Month

January 4, 2016

Now that we’ve rung in the new year, ski and snowboard areas nationwide are turning their sights to January’s Learn to Ski and Snowboard Month (LSSM) – especially the industry’s attempt to set a record for the Largest Ski and the Largest Snowboard Lessons. The Guinness Book of World Records attempt – the “unofficial” kick […]

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Retailer Tools: New Year, New Approach to Selling An Experience

January 4, 2016

With snow falling in most parts of the country, it might be time to revisit some marketing tactics to help drive sales, recruit new customers and to stay loyal to your current customers. We wanted to remind you about some of the free tools here at SIA that we believe can help in any size shop!  […]

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When Mother Nature Hands You Lemons

December 29, 2015

It’s no secret that this has been one of the warmest December’s on record in the northeast.  With temperatures soaring well into the 60’s on Christmas Eve in Stowe, VT, where I live, it has many of us who are dependent on snow for our livelihood scratching our heads and waiting for the jet stream […]

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Announcing a Reinvented Snow Show for 2017, with New Dates and a Fresh Format

December 21, 2015

We’re excited to announce that the 2017 SIA Snow Show will be reinvented with an updated format and timeframe. The new structure of the Show will shift the opening date to the first Tuesday of December to better align with the current state of the industry’s buy/sell cycle. This new Show format will represent the industry’s only […]

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Millennial Women – More Than Meets the Eye

December 21, 2015

In our September post, we shared results from our Spawn Ideas “The Women and Gear Study” survey that asked women to share what they wanted out of their outdoor gear. Women responded by sharing brands they thought were “getting it right,” including REI and SmartWool—because these brands demonstrated an understanding of why women do what […]

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Nordic Community Gears Up for the Nordic Demo: February 1 & 2

December 21, 2015

After four days in the Colorado Convention Center at the 2016 SIA Snow Show, Nordic brands and buyers will head for the fresh air and snow at the Nordic Demo held at Copper Mountain Resort. On February 1 & 2, the industry’s only National On-Snow Nordic Demo will bring the Nordic community together, alongside the On-Snow […]

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