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Industry News

News and information from the winter outdoor community

A Holistic Approach to the SIA Snow Show

January 18, 2016

The excitement for the SIA Snow Show is building. It seems like just yesterday that we were all dashing from meeting to meeting-building key partnerships, or sitting in on industry specific seminars on how to speak to millennials, mitigate the risk of no snow, and educate on avalanche safety. There is a third, often overlooked, […]

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Industry + Intelligence Keynote Speaker Announced!

January 18, 2016

Wow – just 3 more days ‘til the 2016 Snow Show! And if you’re attending Industry + Intelligence, make that 2! After hearing the rave reviews from last year’s inaugural Industry + Intelligence education day, industry insiders know that heading to Denver a day early pays off big. This free day of seminars and clinics […]

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Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Return to SIA

January 18, 2016

Kathleen Gasperini, B4BC Co-Founder and Executive Director  Blogging for SIA is like returning full-circle to our roots, and I can’t thank everyone enough for letting us share our story once again! It’s hard to believe that it’s been 20 years since I first linked-up with SIA and told them about Boarding for Breast Cancer and our […]

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World’s Largest Ski & Snowboard Lesson – Estimated Results!

January 18, 2016

On Friday January 8, the entire U.S. ski industry came together in an attempt to set a new record for a coordinated participation in a Learn to Ski or Snowboard lesson. Organizers for the “World’s Largest Lesson” have determined that an estimated 6,000 lessons were taught across the country from the East coast to Alaska.  […]

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SIA and Vail Resorts partner to offer SIA Snow Show attendees an exclusive discounted Epic Pass

January 14, 2016

SIA and Vail Resorts partner to offer SIA Snow Show attendees an exclusive discounted Epic Pass, which includes unlimited and unrestricted skiing or riding at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado,Park City in Utah, Heavenly, Northstar and Kirkwood at Lake Tahoe, Afton Alps in Minnesota, and Mt. Brighton in Michigan, starting […]

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New SIA On-Snow Demo Details and Transportation Info

January 14, 2016

COUNTDOWN TO COPPER IS ON With 7 new inches at Copper Mountain in Colorado, it’s perfect for testing the products just seen at the SIA Snow Show in Denver. Over 120 brands are getting set for you to demo their latest tech, style and performance. Racers are gearing up for the Uphill/Downhill Challenge. Why wouldn’t you […]

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New Culinary Inspirations to Hit 2016 SIA Snow Show Floor

January 13, 2016

By popular demand, we’ve worked closely with Centerplate Catering to create a unique food experience on the Show floor. Take your culinary tour through the 2016 SIA Snow Show Menu, which offers elevated food experiences. New food options go beyond your standard ballpark food of pizza by the slice, meat on a bun, and run […]

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Home Field Advantage

January 13, 2016

I’ve written about Liza Cannon, an incredibly talented and visionary visual merchandiser who works for Outdoor Gear Exchange, in Burlington, Vermont. I interviewed her last fall after meeting her and becoming a huge fan of her highly elevated artsy, homespun window creations for OGE’s downtown Burlington Church Street, which is a pedestrian shopping area that […]

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16 Days & Counting Until #SIA16: Make the Most of Your Time Onsite With This Pre-Show Checklist

January 11, 2016

We’re getting close to the 2016 SIA Snow Show and hope you’re just as excited as we are. Between new innovations, new exhibitors, new educational opportunities and even new food on the Show floor (score!), it’s easy to feel overwhelmed. We’ve highlighted some tools to make your Show experience the best one yet! Have a […]

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The Collectives and Category Specific Exhibits Give You a Focused View of Key Market Segments

January 11, 2016

The Snow Show will be easier than ever to navigate this year, with the addition of The Collectives. New for 2016, The Collectives are specially curated neighborhoods on the Show floor, giving you an immersive view and a community feel for Ski, Snowboard, Nordic, Backcountry, Style and Women’s. Convene at each of the Collectives’ central gathering spaces […]

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