Industry News - Page 37 of 106 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]

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National Ski Patrol, Patagonia Renew Longstanding Partnership

September 2, 2020

The partnership expands to include collaborating to build a women’s specific Patrol jacket from the ground up National Ski Patrol and Patagonia this week renewed their longstanding and collaborative partnership through which Patagonia supplies NSP’s more than 30,000 members with patrol-specific outerwear, including the distinguished ski patrol uniforms. Through this new agreement, they will also […]

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Let’s Ski – Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

September 1, 2020

LEBANON, NH. (September 1, 2020) –Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1, 2020. “The team at Pale Morning has a strong understanding of our markets and brings a […]

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SIA SWORD© Inclusion System Intro Video

August 31, 2020

Welcome to the SWORD © Inclusion system. Preparing for the Journey! PHASE ONE: Individual: MIND / EMOTIONS   Hello, my name is Dr. Gerilyn Davis and I want to welcome you to the SWORD © Inclusion Consulting System. I want you to know that I am simply delighted to be guiding you in your inclusive […]

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LETTER FROM VAIL RESORTS CEO ON 2020/21 WINTER OPERATING PLAN

August 27, 2020

Dear Guests,   There is nothing I am looking forward to more than being back on the mountain, back on snow, back on skis – and I know I am not alone. Each summer, we all wait patiently for the return of winter, and this year more than ever, we need it. We need to reconnect with the outdoors, we need to feel normal and energized as we […]

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Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

August 27, 2020

Oberalp Brands Become Primary Supporters of Avalanche Safety Boulder, CO (August 27, 2020) – Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of The Friends of the Colorado Avalanche […]

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Fischer Skis US Evolves Retail Engagement for 2021

August 26, 2020

AUBURN, N.H. (August 26, 2020)    Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis US […]

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SIA and Snowbound Festival Partner with AvantLink

August 26, 2020

We are very excited to officially announce that SIA and Snowbound Festival have partnered with AvantLink, the premier online affiliate network for winter outdoor brands. AvantLink’s approach to affiliate marketing is simple and allows you to grow your business through quality partnerships that earn a commission from sales generated by referrals to your website.  AvantLink […]

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Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

August 26, 2020

Commitment To Inclusion Highlights Organization’s Long-Term Plan Park City, Utah (Aug. 26, 2020) – Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting […]

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Technology Spotlight Webinars – September 1 & 2, 2020

August 24, 2020

SIA is hosting two days of technology presentations for your business. With webinars from various SIA members, these quick presentations will give you options on various technologies for affiliate marketing, consumer behavior, product development, sell-in and sell-through for your business. AvantLink, Brandlive, Centric Software, Elastic, Locally, NuORDER, Quivers and more will be presenting their products […]

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