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Industry News

News and information from the winter outdoor community

Picture Opens Pop-up Shop in California’s SEED People’s Market

October 7, 2020

COSTA MESA, CA (October 7, 2020) – Picture, makers of recycled, organic, and bio-sourced apparel and accessories, is proud to announce a pop-up shop in SEED People’s Market, the community-driven retailer focused on “products with a purpose”. Running October through December, SEED will feature a highly curated collection of Picture’s lifestyle apparel, jackets, accessories, and […]

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James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

October 5, 2020

Fayston, Vt. (Oct. 5, 2020) — Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal by over 1,500 percent. […]

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Inclusion Training – Session Five with Dr. Gerilyn Davis

October 2, 2020

October 2, 2020 Howdy SIA members, It is simply a delight to be guiding you in your inclusive journey. One of the many things I love about practicing inclusive behaviors is that every day is an adventure. The experience never gets old. I am consistently learning more about others, and most importantly, I am learning about […]

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Utah-based ski brand WNDR®️ Alpine announced today that it has been named the winner in the Sports and Recreation category for Fast Company’s 2020 Innovation by Design Awards, for incorporating the brand’s revolutionary techniques in eco-friendly biotechnology to design high-performance skis which include materials derived from microalgae.

September 30, 2020

WNDR Alpine was founded in July 2019 as a brand under the umbrella of Checkerspot, an advanced materials company that specializes in the development of next-generation polyurethanes and textile coatings and finishes. Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core™, a […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]

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Inclusion Training – Session Four with Dr. Gerilyn Davis

September 25, 2020

September 25, 2020 Hi SIA members, For those of you who have been participating in the trainings thus far, I want to thank you!! Thank you for taking the time to equip yourself with the tools to engage in more inclusive efforts. As I mentioned in the previous segment, the SWORD Inclusion system is a highly […]

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mountainFLOW Announces B-Corp Status and USDA Certification

September 24, 2020

Colorado Company Joins Select Group Committed to Social and Environmental Impact (BOULDER, CO – September 24, 2020) – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products […]

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Dakine Celebrates 25 Years of Heli Series

September 23, 2020

Rider-driven, Since Day 1 Built on 25 years of rider-driven design and trusted performance, the iconic Heli Series has been updated with an arsenal of new backcountry features, a recalibrated fit, increased durability, and recycled materials. With testing and direct input from our team riders, the Heli Series is fully equipped for winter’s deepest days. […]

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Launching A Decade Of Climate Action

September 23, 2020 1 Comments

These are challenging times for all of us. And for those of us who live in the West, the last few months have been devastating. The summer of 2020 was the hottest on record in the Northern Hemisphere, leading to drought conditions all across the West. And as if on cue, wildfires of historic proportion […]

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Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]

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