Industry News - Snowsports Industries America
Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Resale retail Q&A: During holiday season of retail unpredictability, Geartrade president shares insights into resale’s ‘invisible economy’ 

December 18, 2025

SALT LAKE CITY, UTAH (December 16, 2025) —  While 2026 retail headlines have been dominated by unpredictability and uncertainty, the outdoor industry’s resale economy has continued to grow quietly, rapidly and almost invisibly. Outdoor resale’s widespread growth includes independent brick-and-mortar retailers adding consignment elements to their stores; brands adding resale components to their online businesses; and […]

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Dry Conditions And Economic Headwinds Combining To Blow Back Bookings And Occupancy At Western Mountain Resorts

December 16, 2025

Winter Park, Colo. Dec. 16, 2025 – With the critically important holiday season coming up fast, Mother Nature has been unusually stingy with snowfall across most of the West. And despite the stock markets going gangbusters and savings accounts rising, other economic news, such as higher prices and lower job numbers have had a chilling […]

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Protect the U.S. Winter Outdoor Industry from Harmful Tariffs

November 17, 2025

As the winter season begins, burdensome tariffs are currently applied to key products essential to winter sports participation. These unnecessary tariffs act as a direct tax on our consumers, discouraging them from purchasing new gear and participating in winter outdoor sports. This, in turn, threatens the health of the outdoor recreation economy, which generates $1.2 […]

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Kästle USA Hires Industry Veteran Justin Heanue to Lead Sales Team

August 21, 2025

In its ongoing drive to introduce more of Kästle’s ultra-premium and premium skis to the North American market, Kästle USA locks in a proven Alpine Sales Director in Justin Heanue.   Portsmouth, NH, August 21, 2025 – Since it was relaunched to the North American market in 2007, Kästle has won renown as a top manufacturer […]

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We’re Excited to Announce a New Strategic Partnership Between SIA and the European Outdoor Group (EOG), Uniting Two Industry Leaders to Better Support Our Members and Strengthen the Global Ecosystem.

July 22, 2025

Current SIA Premium voting members (to be assessed on a case-by-case basis) can now purchase anInternational Add-On EOG Membership for $500/year. This membership grants you fullaccess to EOG’s premium benefits, including exclusive data, webinars, and eventinvitations. Benefits include: To learn more, reach out to Bill Stone, SIA Membership Director at [email protected] or call +1 435-659-3729.

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Take Action Against The Tariffs

June 16, 2025

Protect the Winter Outdoor Industry: Urge Congress to Act on Tariffs The winter outdoor industry relies on a global supply chain for materials used in domestic production while also depending on specialized international manufacturing to produce the high-performance equipment U.S. consumers demand. However, the current tariffs on imported materials and finished goods are placing an […]

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Global Association of Boot Fitters Scholarships Applications are open until July 1, 2025

May 22, 2025

FOR IMMEDIATE RELEASEMay 22, 2025 – The Global Association of Professional Boot Fitters is pleased to announce a professional scholarship opportunity, totaling $5,000 in funding, is available again this year. Applications are open for ski and snowboard shop employees and custom bootfitters to pursue additional professional training through one of the many Industry Education Providers […]

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Snowball Effect and Mount Southington Launch ON BOARD: Youth-Powered Movement for Sport & Sustainability

May 2, 2025

Play. Learn. Sustain. A next-generation way to mobilize communities, spark climate action, and connect local kids to the outdoors through sport. Southington, CT – April 29, 2025 – Snowball Effect and Mount Southington have teamed up to launch ON BOARD, a breakthrough initiative that connects sport, sustainability, and education to create real impact for local […]

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Upper Midwest’s premier outdoor & snowsports trade associations merge

January 2, 2025

Madison, WI, January 1, 2025–Effective January 1, Midwest Winter Sports Reps Association (MWSRA) and Outdoor Reps Association (ORA) will merge to form Midwest Professional Reps Organization, or M-Pro. The new group will be an all-season resource for sales reps and retailers in outdoor, winter sports, and the various categories that touch them. Founded in the […]

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The Winter Sports Sustainability Network’s Annual Meeting: A Report from Munich

December 11, 2024

Last week, the SIA team attended the Ski Industry Climate Summit, hosted by Atomic, and the Winter Sports Sustainability Network’s (WSN) winter meeting during ISPO in Munich. Over 200 ski industry leaders came together, showcasing remarkable collaboration among the sector’s biggest hardgoods brands – united to share ideas, data, and best practices. The focus was […]

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